The backbone: Family First Life.
Team Timeless is the team. Family First Life is the IMO behind it. Every number on this page has a source, and you can check every one of them.
What is an IMO, and why should you care?
An IMO (independent marketing organization) is the company that contracts agents with insurance carriers. It decides the shelf of products you can offer, the comp structure you're paid on, and the stage you'll stand on at convention. Team Timeless is the team that trains you and holds you to the standard. FFL is what sits underneath it.
Big numbers. Labeled honestly.
Each figure says where it came from. Company-reported numbers say company-reported.
The story is growth. Roughly 3× in five years.
Annual premium, Family First Life. Each bar is labeled with where the number came from.
Independent agents are winning. FFL is one of the biggest engines.
U.S. individual life set a record $15.9B in new premium in 2024, and independent distribution took 60% of it, six of every ten dollars (LIMRA). FFL's roughly $775M that year is about 5% of the entire national market flowing through one IMO brand. Integrity called FFL “one of the largest IMOs in the U.S. focused on life and annuity” when it acquired it. That's the claim we'll stand behind, because someone other than us made it.
Who stands on the FFL stage.
A company that puts these names in front of its agents is not a two-man shop with a logo. “Keynote” only where the source used the word.
2027 · Coming up · Jan 27–30, Irving Convention Center, TX
2025 · Irving, TX
2024 · Irving, TX
Also on the FFL stage
Also spoke in 2023: Dave Anderson, Pastor Matthew Barnett, Coach Michael Burt, Andy Elliott, Brad Lea. We couldn't find a reliable speaker list for 2021 or 2026, so we're not guessing at one.
Sources: FFL corporate update (Sept 2026); Integrity Marketing Group acquisition release (Oct 15, 2019); BBB profile, Family First Life LLC; LIMRA 2024 U.S. individual life sales release (Mar 2025); FFL convention and speaker announcements. Researched October 2026. FFL figures are company-reported unless labeled otherwise.
That's what's underneath. Now pick your door.
Licensed or not, here's where you start.